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Exciting Announcement for Beauty Lovers

This post is in collaboration with JCPenney. #SephoraInJCP

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For as long as I can remember, I’ve been obsessed with makeup. Growing up, my mom wore makeup every day of the week. She never left home without it.

I’ve taken after her in a lot of ways. I have left the house without makeup before, but I don’t like it.

Makeup makes me feel beautiful. And if I can only do one area of my face, it’s always to play up my eyes.

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Whether it’s an everyday look or something more bold, I like a more subtle/natural lip and a more drama on my eyes. And blush? I’ve only dabbled with it over the years and don’t consider myself an expert by any means.

But I digress. I love beauty products so much and could get lost in Sephora for hours. There are so many amazing products in there that all do different things and you can test them all!

In 2006, when JCPenney began opening Sephora’s inside of their stores I was in heaven. We were living in Colorado Springs at the time and weren’t considered a big enough market at that time for a full fledges Sephora store. But having the Sephora Inside JCPenney was even better for me (it’s questionable whether or not my husband felt the same), fashion and beauty collided in a one-stop shop right down the street from my house!

This fall, the Sephora Collection is relaunching to show women just how uncomplicated beauty is and the customer can get exactly what they want. Effortless beauty at a great value because the line starts at just $10. This is department store makeup at a fraction of the price. I love the quality, variety of products and colors, as well as the budget friendly price point.

In the last couple of years I’ve transitioned to solely wearing liquid eyeliners, even while swimming so a waterproof liner living up to its claims is always something that catches my eye. When I saw this video featuring the Sephora Collection Fine Line: Waterproof 24 HR Fine Liner it seriously caught my eye and I headed to Sephora Inside JCPenney to try it for myself. And I love that the you can create a variety of looks for whatever life holds!

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Before testing it for a girl’s night out, I did a sample on my hand and let it dry and had to literally scrub it off with a dish sponge to get it off. This thing has serious staying power which is what anyone looking for a 24 hour liner wants! This is the best waterproof liner I’ve tried and can’t wait to try out the other colors!

What’s your favorite facial feature to play up with makeup?